All works

Cycling apparel · Texture & graphic treatments

Regroup
Women's Cycling

From original concept to a production-ready cycling kit

Client
Regroup Women's Cycling
Year
2025–2026
Role
Concept Artist &
Apparel Graphic Designer
Scope
Concept, graphics, color, production artwork, print testing & 3D visualization
Cyclists wearing the final pink, lilac, and blue Regroup kit at an outdoor event
Regroup Women's Cycling · 2026 kit

Overview

I developed an original visual concept for Regroup Women's Cycling's new kit, taking the project from initial concept through production-ready artwork and final garment visualization.

The challenge

The team wanted a fresh, vibrant direction inspired by southwest landscapes, desert sunrises, and monsoon skies.

The original graphic needed a more feminine, summery color direction using Eliel Apparel's approved swatches, with room for the team's branding and three sponsor logos.

The solution

I built the graphic from black-and-white photographic textures in Adobe Photoshop. CMYK channel-based masks let me selectively apply Eliel's approved swatches, creating transitions from pink to lilac and blue while controlling the final print colors.

Black-and-white photographic textures used to create the Regroup artwork
01 / Original texture development in Photoshop
Pink, lilac, and blue artwork developed with CMYK channel-based masks
02 / CMYK masks with Eliel's approved swatches

From approval
to production

I first developed the jersey as a 2D mockup for team approval. Once approved, I created the production panels and used them to build the final 3D garment visualization.

Regroup jersey 2D mockup prepared for team approval
03 / Jersey concept prepared for team approval
Production artwork panels for the approved Regroup cycling jersey
04 / Artwork translated into production panels, Rouge
Maroon Regroup production artwork showing front, back, sleeves, collar, pockets, approved colors, and production notes
05 / Artwork translated into production panels, Maroon
Regroup fabric print tests for color relationships and transparency effects
06 / Fabric testing for color and transparency
Maroon Regroup fabric test print showing the full front, back, sleeves, collar, pocket, and color swatches
Maroon / Garment-panel test print
Rouge Regroup fabric test print showing the full front, back, sleeves, collar, pocket, and color swatches
Rouge / Garment-panel test print
07 / Rouge, final 3D garment visualization
08 / Maroon, final 3D garment visualization
Regroup Rouge production color swatches with CMYK values
Rouge / Production color palette
Regroup Maroon production color swatches with CMYK values
Maroon / Production color palette

Impact

+179%Higher revenue

The new kit generated 179% more revenue than the team's previous release.

The response from team members and supporters made it one of Regroup Women's Cycling's most successful kit launches.

Regroup Women’s Cycling / Kit reveal
Email from Regroup captain Lindsay Gaesser to Alexa: You knocked this one out of the park! We love it! I think we’re good to go on the design front. Will get updated logos and send them over asap! Have a great weekend. Lindsay
Regroup Women’s Cycling / Client feedback

The Finished Kit

Rider wearing the purple Regroup kit at a desert group ride
Two Regroup riders with mountain bikes at the Cactus Cup
Two cyclists wearing pink and blue Regroup jerseys beside flowering bougainvillea
Regroup riders and friends gathered with their bikes
Five riders wearing matching pink and blue Regroup kits at sunset
Close-up of the finished Regroup jersey and bib shorts
Regroup riders taking a selfie during a coastal ride
Two Regroup cyclists with their road bikes at the beach
Three teammates wearing the purple Regroup collection
Two riders showing their purple kits among desert cacti
Rear view of the Regroup kit on a mountain road ride
Regroup teammates stopping at a cafe together
Next project
The Cycling House