Cycling apparel · Texture & graphic treatments
Regroup
Women's Cycling
From original concept to a production-ready cycling kit

Overview
I developed an original visual concept for Regroup Women's Cycling's new kit, taking the project from initial concept through production-ready artwork and final garment visualization.
The challenge
The team wanted a fresh, vibrant direction inspired by southwest landscapes, desert sunrises, and monsoon skies.
The original graphic needed a more feminine, summery color direction using Eliel Apparel's approved swatches, with room for the team's branding and three sponsor logos.
The solution
I built the graphic from black-and-white photographic textures in Adobe Photoshop. CMYK channel-based masks let me selectively apply Eliel's approved swatches, creating transitions from pink to lilac and blue while controlling the final print colors.


From approval
to production
I first developed the jersey as a 2D mockup for team approval. Once approved, I created the production panels and used them to build the final 3D garment visualization.








Impact
+179%Higher revenue
The new kit generated 179% more revenue than the team's previous release.
The response from team members and supporters made it one of Regroup Women's Cycling's most successful kit launches.

The Finished Kit












The Cycling House